Marketing principles Assignment Example | Topics and Well Written Essays - 1500 words - 1

merchandising principles - Assignment ExampleLowering prices increase the sales volume of the phoner. In round cases, consumers do not consider the price of the product, but instead go for quality, cost effectiveness, accessibility, time, and value added. Therefore, price influences the companys growth and at the same time restrict in its scope.These are companys activities, which makes the product available to consumers. For products to be available to consumers, an organization must target larger geographical coverage and sluttish distribution centers. Similarly, goods need to be placed next to consumers to allow their accessibility. Because of this, companies open distribution networks to enable the products and services reach the target market.This is a way the company communicates to its customers about the product, values and benefits. There are different ways an organization can promote its products, and they include internet marketing, print media adverts, direct sales a mong others.Marketing orientation is of benefit because it makes the organization respond to demands. It enables the organization to react to what customers want hence eliminating guessing and forecasting characterized by guessing what consumers wants.It also helps in edifice customer values, which helps a company in increasing customer loyalty to the brand. This benefits the company because it gives a competitive advantage and solidifies the customer base. The company also benefits from reenforcement sales because of customers repeat larger purchase.However, it is costly because the company has to invest in marketing research. This may prove to be expensive for an organization will have to move and conduct a study in order to know what customers prefer.The microenvironment influencing MacDonald marketing strategies involves issues of its managements. For instance, the company has many customers, which influences its marketing decision. It has to market its products to reach its l arge customers